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Selling
A Business
The decision to sell a business is often a difficult one
because of the profound personal and financial impact. Many different influences
bring business owners to this decision. These include:
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Worrisome
exposure to business risks often aggravated by personal guarantee of loans.
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Possible
failure of the business if one or more owners become seriously ill or
disabled.
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Divorce
or dissolution of partnership.
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Owner's
desire to pursue other business interests which may be more challenging or
less stressful.
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Lack
of sufficient working capital.
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A
need within the company for new skills, new resources, or a new philosophy
to cope with ever changing economic forces, government regulations, and
competition.
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Owner's
desire to retire.
These valid reasons and many others for considering a sale do
not imply failure or willingness by the owner to accept less than a fair price
for the business.
How Much Is The Business Worth?
Simply stated, "A business, like any asset, is worth
what a buyer is willing to pay".
Buyers ask countless questions, but they are primarily concerned with a fair
return on their total investment. In addition, prospective buyers make judgments
about market position, proprietary know-how, competitive strengths, and quality
of the assets, growth potential, and risks of the business.
Often time’s concerns are greatest where the owner directly
interacts with the individual customers and/or clients. The prospective buyer
worries about the retention of the customers/clients when the owner leaves. A
Business Broker helps the business owner determine the true value of the
business and, most importantly, can help prospective buyers understand the
reasons for such value and structure a sale for the maximum benefit of both
buyer and seller.
Is Confidentiality Important?
Sound working relations with employees, customers, suppliers,
and bankers are important if not critical factors to a company. Any premature
indication of a possible change in ownership could disrupt these relations and
weaken the company's competitive position. For these reasons, and many others,
confidentiality is critically important at all stages. With the proper
procedures, it is possible to minimize the risk of an untimely disclosure.
In every transaction, there is an appropriate time to reveal that a sale may be
imminent. Proper timing of these sensitive announcements can contribute to a
smooth transaction and reinforce the buyer's willingness to proceed to a
closing.
I help to insure that information is kept confidential throughout the entire
selling process until it is appropriate to reveal that a sale is forthcoming.
When Is The Best Time To Sell?
Usually the best time to obtain the highest price occurs when
sales and earnings are good and trending upward. A solid earnings trend will
enable a buyer to pay a higher price and still meet his return of investment
criteria. A history of good performance also gives the buyer confidence in
projected future earnings.
However, market conditions for business sales also significantly affect the
salability of a business. Today's market is the best we have seen in the last
five years due to a large number of serious buyers in the market, bank financing
is readily available and rates are the best we have experienced in decades. The
recent reduction in capital gain taxes nets the owner more.
Who Would Buy It?
For most companies, there are several categories of
prospective buyers. The most obvious are the other companies in the same
business for which the acquisition would be a logical expansion with potential
economies of scale. Consideration should also be given to suppliers and
customers of the business.
However, based on my experience in selling over hundreds of businesses,
approximately 80% of the prospective buyers are individuals who want to control
their own future. Many of them will be moving into the area from other states
and countries.
I am in continuous contact with all categories of buyers and I utilize effective
search procedures to find and screen those who are best qualified to buy.
How Can I Help?
I can help by using my experience and know-how; to guide you
through all of the complex steps required to sell a business. The first step
will be my review of the company's history and your objectives to make certain
that a sale is the best course of action. This review includes an opinion of
selling prices of the business in today's market.
If you decide to proceed with the sale of your business, I prepare
custom-tailored presentation documents, develop buyer prospect lists from my
contact files and other resources, make the proper approaches and screen the
buyer prospects, and introduce only serious, qualified buyers to you.
I will handle the entire transaction from the initial introduction of the buyer
through closing, including coordination with attorneys, accountants, landlords,
leasing and utility companies, and other agencies.
You may ask: "Why can't I sell it myself?" There are several
reasons why most owners choose not to:
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An
owner representing himself cannot maintain anonymity and the lost
confidentiality could seriously hurt the business.
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An
owner may not be knowledgeable in current areas of law, accounting, taxes,
and marketing of businesses.
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An
owner typically does not have the ability or time to contact, screen and
qualify a large group of prospects to find a qualified buyer who is serious
and will offer a fair price.
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An
owner's talents are much more effectively utilized in running the business
than in trying to sell the company.
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An
owner generally would not have the experience, knowledge, and negotiating
skills needed to sell his company efficiently and for the best price,
particularly in a highly emotional negotiation such as the sale of a
business where the buyer's objectives are totally opposite of the owner's.
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